Branding and Positioning / 2 posts found

Promote Your Business, Not Your Opportunity

by SaRita Custis
You've found the most amazing opportunity and signed up as a distributor. Now what? Most people new to the direct sales industry spend all of their time, effort and money on promoting the company they just joined. They love the products and get excited about the income opportunity, so they tell everyone who might possibly be even a tiny bit interested. This sounds like exactly what you're supposed to do, right? Isn't that what most network marketing companies teach you do? Unfortunately, approaching your new business this way – while it might help you sell some products and get a […]

Branding and Positioning For Rapid Success

by SaRita Custis
Positioning yourself is an often misunderstood concept, but it's essential if your network marketing business is going to be an ongoing success. Although many people don't learn this until after they've already launched an enterprise, I recommend that you start branding and your business as early as possible, even while you're planning your business. Once you've identified your market, conducted your research, tested and tweaked your marketing messages, it's time to really promote your brand and position your company for success.  So, what is a brand? Basically, a brand is a logo, name or some other identifier that is used […]